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The three main social media widely used by people are Facebook, Twitter, and YouTube. Twitter has a great potential as a tool for marketing, namely social media marketing. Below are some tips on utilizing twitter as a marketing tool.

First, you should take the time to fully personalize your profile. Twitter as Social Media tool provides only few personalization areas. Change the background, use a profile pic of yourself, and fill in your profile. Do not just put your products there, because people want to know about who you are.

Second, you have to follow people. Social media has a lot of users, so you might want to follow some celebrities and people who have similar interest with you, as you might have the opportunity to learn from them.

Third, you should get followers. People who are interested in you will follow you back. Don’t forget to follow back someone who follows you.

Social Media works by connecting with people. Therefore the fourth one is you have to connect with your followers. Send them a message and engage in conversations before you offer your product. If you have many followers, you might want to automate the process by using websites which can automatically follow back followers and send a saved message to them.

The last one is to twit. You should not always post about your product and marketing. Try to post interesting things about real life.